Independent digital marketer working on search arbitrage and the tools behind it — keyword research, category signals, and campaign planning for PMax, Display, and Demand Gen.
I run performance campaigns that monetize content through Related Search on Content (RSOC) — finding high-intent keyword concepts, mapping them to the right Google Ads category and campaign type, then tracking how they actually perform.
Search Signals is where I build and document the tooling I use to do that research before a single campaign goes live.
A daily tool that surfaces keyword concepts, intent, and category classification for a given market and language.
Turns raw Ads exports into a reviewable performance breakdown across campaign type, device, and geography.
Connecting the research tooling directly to live keyword and account data.